CONTENT MARKETING

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                                                          Hello there!😊

CONTENT CREATION 
Content creation is a vital backbone of digital marketing hence it is important to create high quality, valuable, consistent content which converts remarkably. Your content should be highly relevant to your audiences and focus on creating a strong relationship with your audiences.

The purpose of content marketing is to drive profitable customer action.

Lure your audiences by assimilating your content with videos, infographics, podcasts, images relevant to your message and gfs.


Advantages of content marketing



  1. Creates relationship - It is a basis of building strong relationships syndicated with love and care between you and your audiences.
  2. Generating traffic
  3. Increasing brand awareness – how will the audience know about your brand without awareness? Its closer to impossible. The first step taken by your audiences before any action is awareness. Your audience must learn about your business, probably content marketing is a great tool for you!
  4. Increasing trust



How to generate traffic using content marketing


  1. Do you realise that there are a lot of people willing to create free content for you? Take advantage of that.
  2. Find people who are willing to publish their content on your site
  3. Write trending hot topics.
  4. Outsource - find a freelancer in your niche to create great content for you
  5. Make use of an experience you gained in a certain industry



Content marketing strategy

It is important to create a detailed content marketing strategy. But why is this?
Content marketing strategy is a recipe to success. It enhances productivity, efficient and effectiveness. Always put your goals in place before setting a detailed strategy.



Strategies

  1. Address your audience’s needs and your need – in other words create content that solves your audience’s problems and enhance the growth of your business.
  2. Content mapping – create valuable and relevant content for every step taken by the audience towards buying. People are likely to buy when you hold their hand all the way to the purchasing platform, do guide them.



Vehicles of content marketing

  1. Blogposts
  2. Videos
  3. Podcasts
  4. Infographics
  5. e-books
  6. case studies
  7. slide decks
  8. social media


Guys when it comes to content marketing try to avoid the following;

Selling a product in your content and advertising in your content, instead give them desirable valuable information.



Summarised steps to content creation


  1. Research your audience’s personification
  2. Choose a good content management system
  3. Do revise your past content marketing principles
  4. Choose a form of content creation
  5. Do a thorough input research for ideas
  6. Put your content together and revise
  7. Publish and manage your content




                                    HUGS!😊







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